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This doing business in china course is offered by upf barcelona school of twenty-first century marketing strategy in doing business in china, short course. Global brands such as l'oreal and oil of olay dominate china's skin care market a chinese domestic brand, after some success in partnership with sephora in europe, aspires to challenge the french and us brands' hold on the china market. China: 60% of cosmetics market are hold by foreign brands understanding the chinese consumers expectations’ shifting, what a challenge the china’s growth economy which was noticed these last years involved new chinese consumers’ pruchasing’s behavior.
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